We’re all familiar with VSCO girls and ABGs, but now there’s a new subculture that’s taking over Instagram and TikTok, and that’s Generation Z’s eGirls. You’ll know an eGirl when you see one: over-the-top makeup looks and hair colors, a quirky sense of style, and a love for skateboarding and video games. Curiosity piqued? Here’s everything you need to know about the viral movement.
What Exactly Is An eGirl?
Also known as ‘electronic girl’, eGirls are a fairly recent phenomenon that simultaneously blew up with the launch of Tiktok. Many define this trend as a mashup of several different internet subcultures: take the punk and emo aesthetics of the early 2000s, the kawaii-ness of anime and manga, the glitz and glamour of K-pop, and you’ll essentially get an eGirl.
Pokimane, one of Twitch most successful female streamers
Much like the origin of its name, an eGirl thrives on the Internet, and isn’t shy of expressing herself through the way she dresses and does her makeup. She also loves sharing her hobbies and interests with the world through streaming platforms, so you’ll also see a lot of eGirls hanging out on Twitch and YouTube. But beyond an eGirl’s glamorous exterior is an average girl simply having fun experimenting with different looks and giving people a glimpse of her lifestyle, which makes her more relatable than, say, an influencer posting her lavish trip sponsored by a luxury brand.
Whether you plan on joining the bandwagon or just want to try out the aesthetic, here are some tips on how you can unleash your inner eGirl.
A Definitive Guide To eGirl Makeup
The most distinguishable and iconic trait of an eGirl is her unique makeup style. Some defining features are winged eyeliner, drunk blush, faux freckles, strategically placed highlighter, dramatic lashes, and of course, a pair of statement contact lenses.
The most distinguishable and iconic trait of an eGirl is her unique makeup style. Some defining features are winged eyeliner, drunk blush, faux freckles, strategically placed highlighter, dramatic lashes, and of course, a pair of statement contact lenses.
Additionally, you may also notice them donning cute shapes under the eyes and cheeks. But for the boldest of eGirls, you’ll see them in bright hair colors (or wigs), as well as eyebrow and septum piercings.
Now that you’re up to speed on the eGirl phenomenon, we assume that you’d like to try out some of the subculture’s most popular looks on yourself. Below, 17 iterations of eGirl makeup from natural daytime looks, full-beat glam, and everything in between.
The eGirl Look As Seen On Influencers
1. Natural eGirl
We’re starting our list with an easy and glowy look consisting of a natural base that allows your freckles to show through, a sassy cat eye, and a deep brown lip liner paired with a clear lip gloss. What makes it more elevated than your usual everyday makeup look is the addition of multidimensional lenses—such as Pink Label Dewy Aqua—which give the eyes a wider and brighter appearance.
2. Fresh and Rosy
Here’s another natural glam that we’re head over heels for. It’s got the same prominent cat eyeliner and fluttery lashes, but this time paired with a rose pink blush and matte lip in the same color family. For an alluring gaze, try a pair of icy lenses like Desire White-Grey.
3. Gamer Girl Makeup
Emulate that spunky gamer girl attitude with a wash of pink eyeshadow on the upper and lower lashline, a subtle winged eyeliner, your favorite MLBB, and Pink Label’s Rio Brown Violet for a fun and quirky vibe.
4. Eyelash Envy
Long lashes are an eGirl trademark, and if you’d like them to be the star of the show, then this look will be your new favorite. The blush right underneath the eyes gives a youthful and doll-like appearance, while our Pink Label Sprinkles Brown lenses provide just the right amount of definition. Draw some faux lower lashes with your eyeliner, and finish the look with a soft blotted lip.
5. Feeling Foxy
We love this negative space liner, and think that the gold rhinestones really drive the look home. If you love warm browns, we recommend Pink Label Shade Green to complement the earth tones of your MOTD and make your eyes stand out.